36+ Impressive Sales Statistics You Need to Know in 2019 – G2 Crowd

When was the last time you were sold something? Odds are, it was recently. 


Take a look at these sales statistics to get to know the various trends and obstacles sales teams face in 2019 and beyond.

CRM Statistics

Let’s start our journey with the beginning of a sales cycle, which involves gearing yourself with a popular tool that helps you organize all the data that comes along with the act of selling.

As a central hub for customer information, CRM is a sales team staple and continues to be a bigger asset as years go by. It helps streamline all the processes involved with a sales cycle, from beginning to end. Not only does CRM use save time, it also boosts sales revenue. The following statistics prove the undeniable growth of CRM and shows that it’s a tool that truly makes a difference.

36+ Impressive Sales Statistics You Need to Know in 2019 - G2 Crowd nevin manimala

CRM Industry Statistics

  • CRM is a $36 billion global industry and delivers an ROI of almost 245 percent. The industry also has 27 percent year-over-year growth. (ReadyCloud)
  • CRM market potential is projected to be $82 billion by 2025, annually growing at 12 percent. (Seeking Alpha)
  • 91 percent of North American firms with 10 or more employees already have CRM systems in place. (Destination CRM)

CRM Implementation Statistics

  • 50 percent of sales teams reported improved productivity with a CRM. (Data2CRM)
  • 44 percent of employees at medium-sized companies use CRM tools, versus 23 percent of employees of small companies and 27 percent at large companies. (LinkedIn)
  • 64.2 percent of companies using CRM rate their CRM tools as “impactful” or “very impactful.” (Defined Ventures)

CRM Usage Statistics

  • 33 percent of CRM users spend 3–5 hours per week using CRM tools, while 24 percent spend more than 10 hours per week using CRM tools. (LinkedIn)
  • 87 percent of CRM systems are cloud based; comparably, 88 percent of CRMs were on-premises systems in 2008. (GetCRM)
  • Mobile access to a CRM increases sales force productivity by an average of 14.6 percent. (Super Office)

Sales Prospecting Statistics

The next step in the sales cycle journey is a process that takes considerable legwork. Prospecting is the act of reaching out to potential leads in an effort to create a conversation that leads to a sale, which can be a painstaking process for even the most experienced salespeople.

There are many nuances that can make or break a sale in the initial steps of selling. These statistics highlight the highs and lows of attaining a new customer.

36+ Impressive Sales Statistics You Need to Know in 2019 - G2 Crowd nevin manimala

  • More than 40 percent of salespeople say prospecting is the most challenging part of the sales process, followed by closing (36 percent) and qualifying (22 percent). (HubSpot)
  • The percentage of salespeople making quota has dropped from 63 percent to 53 percent over a five-year period. (CSO Insights)
  • 77.3 percent of people said their employer provides at least one quarter of their leads. (Marc Wayshak)
  • 33 percent of sales intelligence tool users spend 3–5 hours per week using sales intelligence prospecting tools. (LinkedIn)
  • Only 23.9 percent of sales emails are opened. (Topo HQ)
  • It takes an average of 18 calls to actually connect with a buyer. (Spotio)
  • On average, people made 33 dials per day. This is down from 38 in 2012. (ForEntrepreneurs)
  • Studies show that asking between 11–14 questions during the course of a lead call will translate to 74 percent greater potential success. (Gong)
  • In 2007, it took 3.68 cold call attempts to reach a prospect. Today it takes eight attempts. (Spotio)
  • The average sales rep spends 25 hours a month leaving a voicemail. (LeadFuze)
  • 96 percent of buyers think meetings are worth their time if you focus on the value you deliver to them. Additionally, 92 percent of buyers find a meeting valuable if you provide industry/market insights and give them new perspective and help them better understand their needs. (HubSpot)

Social Media Sales Statistics

Social media is a powerful tool for selling. Now that we’re towards the end of the sales life cycle journey, we can start heading away from the negative sales statistics and focus on the ever-growing, positive statistics behind social media selling techniques.

36+ Impressive Sales Statistics You Need to Know in 2019 - G2 Crowd nevin manimala
  • 57 percent of sellers gained a higher ROI from social selling versus 23% using traditional methods like cold calling. (Sales for Life)
  • More than 70 percent of sales professionals use social selling tools like LinkedIn and Facebook. (LinkedIn)
  • Several industries reported a 50 percent revenue increase with social media selling (Forbes)
  • 79 percent of salespeople achieve quota by using social selling techniques. (Microsoft)
  • 84 percent of people say social networks play a vital role in the purchase process (IDC)
  • Customers are four times more likely to buy when referred by a friend. (GetCRM)

Sales Closing Statistics

  • 70 percent of companies say closing more deals is their top priority. (OnePageCRM)
  • 65 percent of customers are lost because of indifference, not because of mistakes. (Iron Paper)
  • 91 percent of the top-performing sales organizations collaborate across all departments to close big deals. (Resourceful Selling)
  • 94 percent of B2B buyers report that they conduct some form of online research before purchasing a business product. 55 percent of B2B buyers conduct online research for at least half of their corporate purchases. (Accenture)

The sales journey will continue to evolve

Being a successful sales person requires more than on-the-job training and experience. It takes commitment, strategy and the right tools. As buyers continue to adapt in the digital age, the act of selling will evolve alongside them.

Now that you’re familiar with these sales statistics, there’s plenty of sales software to choose from for your business so you can be part of the continuous evolution. Be sure to leave a review once you’ve implemented a new sales solution!

Ready to learn more about the sales process? Discover how you can use sales forecasting to predict your team’s success in 2019

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