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Determinants of restaurant consumers’ intention to practice COVID-19 preventive behavior: an application of the theory of planned behavior

Nutr Res Pract. 2021 Dec;15(Suppl 1):S79-S93. doi: 10.4162/nrp.2021.15.S1.S79. Epub 2021 Jul 20.

ABSTRACT

BACKGROUND/OBJECTIVES: The purpose of this study was to examine the effects of knowledge about coronavirus disease 2019 (COVID-19), attitude, subjective norm, and perceived behavioral control on behavioral intentions to practice COVID-19 preventive behaviors using the theory of planned behavior (TPB).

SUBJECTS/METHODS: A total of 519 restaurant customers’ responses was collected in this study through an online self-administered questionnaire. Descriptive statistical analysis was performed on socio-demographic factors. One-way analysis of variance and t-test were conducted to determine differences in the constructs from the TPB according to age and sex. The hypotheses were tested using structural equation modeling (SEM).

RESULTS: SEM revealed the positive effect of knowledge about COVID-19 on attitude, subjective norm, and perceived behavioral control to prevent the spread of COVID-19 in restaurants. Attitude, subjective norm, behavior intention, and knowledge positively affected COVID-19 preventive behavior intentions in restaurants.

CONCLUSIONS: The results of this study confirmed that the TPB is helpful in elucidating the determinants of consumers’ intention to practice COVID-19 preventive behavior in restaurants. These findings can help policy makers and professionals provide material for further public health interventions and inform them about awareness-raising, guidelines, and health education programs.

PMID:34909135 | PMC:PMC8636395 | DOI:10.4162/nrp.2021.15.S1.S79

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