Proc Natl Acad Sci U S A. 2022 Apr 12;119(15):e2114914119. doi: 10.1073/pnas.2114914119. Epub 2022 Apr 4.
ABSTRACT
SignificanceA large body of research in the social and behavioral sciences studies the impact of behavioral interventions (or “nudges”) on decisions. Although this work has been extremely influential, we currently lack an overarching theoretical framework for behavioral interventions that provides a systematic account of their behavioral consequences, cognitive and neurobiological mechanisms, and statistical interpretations. In this paper, we propose such a theoretical framework using the diffusion decision model, a quantitative theory of decision-making whose parameters offer a theoretically compelling characterization of choice underpinnings. Our results not only reveal insights about how context-based interventions alter behavior but also offer practitioners a model-based method for choosing between behavioral interventions based on different goals.
PMID:35377794 | DOI:10.1073/pnas.2114914119
