Cureus. 2024 Dec 18;16(12):e75939. doi: 10.7759/cureus.75939. eCollection 2024 Dec.
ABSTRACT
Background Cosmetic procedures have become increasingly popular worldwide; however, male participation remains relatively low, especially in conservative societies like Saudi Arabia. This study explores the awareness, attitudes, and experiences of men concerning aesthetic procedures in Saudi Arabia, with a focus on sociodemographic factors and sources of information. This study aimed to assess male awareness, attitudes, and experiences with aesthetic procedures in Saudi Arabia and identify factors influencing their engagement with these interventions. Methodology A cross-sectional study was conducted involving 818 male participants from various regions in Saudi Arabia. Data on sociodemographic profiles, awareness levels, and attitudes toward cosmetic procedures were collected using a structured questionnaire. Descriptive statistics, chi-square tests, and logistic regression models were used for data analysis performed using SPSS version 26 (IBM Corp., Armonk, NY, USA). Results The study found that 504 (61.6%) participants had never undergone a cosmetic procedure. The most common reasons for not undergoing such procedures included the social image of men (198, 39.2%), cost (145, 28.7%), and no health issues requiring aesthetic intervention (66, 13.1%). Awareness of cosmetic procedures was relatively low, with 223 (27.3%) participants rating their awareness as “low” and 101 (12.3%) as “very low.” Social media (333, 40.7%), physicians (211, 25.8%), and television (144, 17.6%) were the primary sources of information. Significant factors influencing attitudes included age, education level, employment status, and marital status, all of which had a significant p-value below 0.05. Conclusions Awareness and acceptance of cosmetic procedures among Saudi males are increasing, influenced by various cultural, societal, and personal factors. This study highlights the need for targeted campaigns and education to promote understanding and acceptance. Further research is needed to examine how these attitudes evolve and their implications for the cosmetic industry and healthcare providers.
PMID:39711943 | PMC:PMC11659918 | DOI:10.7759/cureus.75939
