Nurse Educ. 2025 Apr 10. doi: 10.1097/NNE.0000000000001869. Online ahead of print.
ABSTRACT
BACKGROUND: Despite playing an important role in patient care and advocacy, nurses are consistently underrepresented and quoted in <4% of health care media coverage. Media training may address this gap.
PURPOSE: The aims of this study were to develop, implement, and evaluate a media training program to assess whether, after program completion, nurses experience improvements in belief, understanding, confidence, and commitment toward media engagement.
METHODS: A program was developed based on the 10 published media competencies for nurses and assessed using Kirkpatrick’s evaluation model. A prospective pre-post observational study design was used.
FINDINGS: Participants self-reported improvement in all measured categories. Paired t-tests showed statistical significance in understanding the media’s benefit in promoting population health (P = .026) and increased confidence in performing necessary media skills (P = .0005).
CONCLUSION: Developing a media training program for nurses is a critical first step. The findings underscore the importance of equipping nurses with the skills and confidence necessary for impactful media engagement.
PMID:40209267 | DOI:10.1097/NNE.0000000000001869
