J Med Internet Res. 2021 Mar 4. doi: 10.2196/27009. Online ahead of print.
ABSTRACT
BACKGROUND: The dissemination of rumor rebuttal on social media is vital for rumor control and disease containment during the public health crisis. Previous researches on the effectiveness of rumor rebuttal, to a certain extent, ignored or simplified the structure of dissemination network and users’ cognition, decision-making and interaction behaviors.
OBJECTIVE: This research aimed to roughly evaluate the effectiveness of rumor rebuttal, deeply dig into the attitude-based echo chamber effect in the users’ response towards rumor rebuttal under multiple topics on Weibo, a Chinese social media, in the early stage of COVID-19 epidemic, and its impact on information characteristics of user interaction content.
METHODS: We called Sina Weibo API to crawl rumor rebuttal related to COVID-19 from 10:00 a.m. on January 23, 2020 to 0:00 a.m. on April 8, 2020. Using content analysis, sentiment analysis, social network analysis and statistical analysis, we first analyzed whether and to what extent there was echo chamber effect in individual’s attitude shaping when retweeting or commenting on others. Then, we tested the heterogeneity of attitude distribution within communities and the homophily of interactions between communities. Based on the results of user- and community- levels, we made comprehensive judgments. Finally, we examined the users’ interaction content from three dimensions of sentimental expression, information seeking/sharing, and civilization to test the impact of echo chamber effect.
RESULTS: Our results indicated that the retweeting mechanism played an essential role in promoting polarization and the commenting mechanism in consensus building, denied that there might be significant echo chamber effect in community interaction, and verified that compared to like-minded interactions, cross-cutting interactions significantly contained more negative sentiment, information seeking/sharing and incivility. Besides, we found that online users’ information seeking was accompanied by incivility, and information sharing was accompanied by more negative sentiment, which was often accompanied by incivility.
CONCLUSIONS: Our findings revealed the existence and degree of echo chamber effect from multiple dimensions (such as topic, interaction mechanism, interaction level) and its impact on interaction content. These findings can provide several suggestions for preventing or alleviating group polarization to achieve better rumor rebuttal.
PMID:33690145 | DOI:10.2196/27009